Unveiling the Enigma- Why Thanksgiving’s Successor is Known as ‘Black Friday’
Why do they call the day after Thanksgiving “Black Friday”? This question has intrigued many, especially those who are curious about the origins and significance of this shopping phenomenon. Black Friday, which falls on the day after Thanksgiving, has become one of the most anticipated shopping days in the United States, offering massive discounts and deals on a wide range of products. But what is the story behind this name, and why is it so important in the retail world? Let’s delve into the history and meaning of Black Friday to uncover the answers.
The term “Black Friday” has its roots in the 1960s when it was used by the Philadelphia Police Department to describe the heavy traffic and chaos that would ensue on the day after Thanksgiving. The name was meant to be a cautionary measure for retailers and shoppers alike, warning them of the potential for accidents and disorder. However, over time, the term took on a different meaning, becoming synonymous with the beginning of the holiday shopping season.
One of the most popular theories regarding the origin of the name “Black Friday” is that it refers to the day when retailers finally turn a profit, or “go into the black.” Before the 1960s, many retailers operated on a “cash and carry” basis, meaning they did not accept credit cards and had to wait until the end of the year to calculate their profits. As a result, the day after Thanksgiving, when stores were packed with shoppers looking for deals, was the first day retailers could expect to see a significant increase in sales and move out of the red into the black.
Another theory suggests that the name “Black Friday” was coined by the National Retail Federation (NRF) in the 1980s to counteract the negative connotations associated with the term. At the time, “Black Friday” was often associated with traffic accidents, injuries, and even violence as shoppers rushed to stores to grab the best deals. The NRF wanted to rebrand the day as a positive shopping event, and thus, the term “Black Friday” became a symbol of excitement and opportunity rather than chaos.
Regardless of the exact origin, Black Friday has become a significant event in the retail calendar, with many stores offering special promotions and discounts to attract customers. In recent years, the shopping event has expanded beyond the United States, with countries like the United Kingdom, Canada, and Australia also celebrating Black Friday. This has led to the creation of similar shopping events, such as “Cyber Monday,” which focuses on online shopping.
In conclusion, the reason why they call the day after Thanksgiving “Black Friday” is a combination of historical events and the desire to rebrand the shopping phenomenon. Whether it refers to the day retailers turn a profit or the NRF’s efforts to promote a positive shopping experience, Black Friday remains a crucial day in the retail world, bringing excitement and deals to millions of shoppers.
