Best Practices for Incorporating Quotes into Your Press Release- A Comprehensive Guide

How to Put a Quote in a Press Release

In the world of public relations, a press release is a powerful tool for disseminating information to the media and the public. One of the key elements of a well-crafted press release is the inclusion of quotes. A quote can add credibility, provide insight, and make the release more engaging. However, it’s important to know how to put a quote in a press release effectively. In this article, we will discuss the best practices for incorporating quotes into your press releases.

1. Identify the Right Quote

Before you begin, it’s crucial to identify the right quote for your press release. The quote should be relevant to the news you’re announcing and should reflect the perspective or expertise of the person being quoted. Consider the following tips when selecting a quote:

– Choose a quote that is concise and to the point.
– Ensure the quote is informative and adds value to the release.
– Verify that the person quoted is an authority on the subject matter.

2. Use Proper Formatting

Proper formatting is essential for readability and clarity. Here’s how to format a quote in a press release:

– Use quotation marks to enclose the quote.
– Indicate the speaker’s name after the quote, followed by their title or position.
– Separate the quote from the rest of the text with a colon or a brief introduction.

Example:
“Today’s groundbreaking research is a significant step forward in the fight against cancer,” said Dr. Jane Smith, the lead researcher and head of the oncology department.

3. Maintain a Professional Tone

When writing a quote, it’s important to maintain a professional tone. Avoid using slang, jargon, or overly casual language. The quote should reflect the organization’s or individual’s professional image and convey the intended message effectively.

4. Include a Contact Person

To provide further context or for media inquiries, include the contact person’s name, title, and contact information after the quote. This will make it easier for journalists to reach out for additional information or to schedule an interview.

Example:
For more information, please contact Dr. Smith at [email protected] or (555) 123-4567.

5. Proofread and Edit

Before finalizing your press release, take the time to proofread and edit the quotes. Ensure that there are no grammatical errors, typos, or inconsistencies. A well-written quote can significantly enhance the impact of your press release, so it’s worth taking the extra time to ensure its accuracy and effectiveness.

In conclusion, incorporating quotes into your press release is a vital component of effective communication. By following these best practices, you can create compelling and informative quotes that add credibility and depth to your news announcements. Remember to choose the right quote, use proper formatting, maintain a professional tone, include a contact person, and proofread carefully. With these tips in mind, you’ll be well on your way to crafting impactful press releases that capture the attention of your target audience.